What is Information Marketing?
Information Marketing™ is measurable communication aimed at increasing knowledge and creating competence within the target groups.
Three Information Marketing imperatives are:
1. Focus in users’ motivation and learning situation.
2. Combine pedagogic and marketing approaches.
3. Take full advantage of the digital networked environment.
The core idea of this model is formed by motive and measurability. By motive, we refer to the motive of the end-users of training or communications solutions in particular – are they self-motivated or does generating motivation require external encouragement or guidance?
By measurability, we are referring to the transparency of the performance as well as the performance’s content-based assessment. We can offer our customers standard procedures and content suites for the various situations involved.
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Success stories
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Prewise Gimlet™ is a reliable overall solution
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